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Our vision at Fishwise is for an ethically based hobby centered around keeping aquatic organisms, benefiting all lives involved.

Our mission is to provide accessible and trustworthy resources that can be relied on when in need:

  • Transparent, trustworthy and honest advice, not compromised by external factors.
  • Detailed databases for the range of aquatic organisms available in New Zealand.
  • Easy-to-access reference material for information around fishkeeping via digital and printed resources.
  • Affordable essentials for a range of Fishkeeping needs.
  • The promotion of sustainable and healthy Fishkeeping practices that benefit us, our fish and our environment.
  • And a platform for the communication of ideas and advice for Fishkeepers around the country.
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